A hands-on morning for senior marketers between roles. We'll work on how you prepare, how you translate your experience into business value, and which questions tell you whether a role is worth taking.
Senior marketers rarely lose interviews on skill. They lose them on framing. This session is practical: you'll leave with your own language, not a template.
Read the company before they read you. How to map their stage, their GTM motion and the real problem behind the job description, so every answer lands on what they need.
Turn campaigns, launches and team building into pipeline, revenue and decisions. Executives hire for outcomes, so we'll rewrite your story in the language they use.
The questions that show strategic depth and also tell you if the role is set up to succeed: budget, ownership, expectations and how the CEO actually thinks about marketing.
Pe'era Feldman is a Founder GTM Advisor in Tel Aviv. She advises B2B founders from seed to Series B, treating pipeline and investor milestones as one system. Certified in Revenue Architecture by Winning by Design. 40+ companies advised across SaaS, vertical SaaS, fintech, dev tools and climate tech.
More than 20 years in B2B marketing, and twice a VP Marketing. I've sat on both sides of the interview table, and I know what founders and CEOs listen for. I also mentor at 18X, SouthUp, Tech7 and Cactus.
This one is pro bono. Our community is strong when we help each other land well.
Only 25 seats, so the group stays small and practical. Fill in the form and you'll get a confirmation by email with the full address and arrival details.
Thanks for registering. You'll get an email confirming your seat with the full address and details for Nov 29.